Stefanie Small in a black dress, in front of a rock wall.

I love to strategize

I definitely do not let my child win at Connect Four. Why? Because i can win!!!!!!

No. I’m kidding.

I mean, I can win…my daughter’s still little...but I don’t let her because, to me, it’s super fun to look half-a-dozen steps ahead and figure out how best to reach victory.

Is there anything as satisfying a well-executed strategy?

So, now in addition to knowing you better bring your A-game to my house on game night, you might be asking how to use my proclivity for strategic planning to your professional advantage.

Well played.

Outside of game night, I tremendously enjoy strategy sessions with mid-career and senior professionals who are excited for phase 2 of their career but are struggling to find the time to get it going. (#lifehappens)

Perhaps they are stepping out on their own or turning a passion project into their full time role. They hire me to strategize their professional online launch.

Let's tell your Story together

“Stefanie is just a pleasure. Her creativity, facile mind, sense of humor, energy, and kindness are an asset in all of her pursuits.”

— Tina D.

A slice of the hundreds and hundreds of stories I placed in local and national media outlets.

Highlights of my life in PR

Getting stalked by an enraged woman while an intern at Berkeley Repertory Theatre.
Asking Mikhail Baryshnikov to remove his street shoes before entering the dance rehearsal room at Cal Performances.
Photoshopping the nipples off the female dancers in the Tanztheater Wuppertal images so they could run in the (pious) American papers.
Declining marriage arrangement offers extended to Yo-Yo Ma (made by very well-meaning mothers) while he was in residence for the West Coast premiere of The Silk Road Project.
Directing national press reps (such as the New York Times) around horse poop for the remounting of a 17th-century horse ballet.
Wiping drool off my face in the presence of ABT soloist (and Charlie from Center Stage) dreamboat Sascha Radetsky.
Meeting Rita Moreno before the West Coast launch of AileyCamp and having a full half hour of one-on-one convo.
Getting manhandled by the mother of a performer when she showed up late and wasn’t allowed into the theatre. (Names withheld to protect the guilty.)
Watching 5 fully made-up clowns emerge from the misty woods at 4am and welcoming them into my car for early morning Ringling Brothers TV promotions.
Coordinating the Bay Area fly-over coverage for the raising of the world’s largest tented-touring show.
Welcoming hundreds of internationally renowned singers, dancers, theatre makers, ensembles, orchestras, ice skaters, and animals to the Bay Area to tell their stories.