How we attract more clients - the right clients, the best clients, the ones that make us excited to do our work and run our businesses - requires honest internal searching as if you were looking to seriously date someone for the long haul. That’s why I decided to stop lying.

Your website should do for you 24/7 what you would if you had time for a business lunch with every client you ever wanted to do business with. So where do you begin?

If power dressing is like putting on armor, power language is your sword.